International Hotel Management Company
Operating Luxury Hotels & Resorts
Focussing on the individual character of each property, we turn hotels and resorts into market leaders. We manage a portfolio of unique independent and boutique hotels across the globe.
Hotel Management Consultants
The broad scope and intensive nature of the work mean that management consultants are rarely seen at smaller properties. These are the big guns, brought out to solve complex challenges and major issues affecting performance and profitability.
Projects that management consultants take on include developing growth strategies, enhancing recruitment and retention, entering new markets with a strong go-to-market strategy, increasing staff productivity, building a digital transformation strategy, and developing operational plans to decrease costs and boost profitability.
A hotel marketing consultant handles all digital marketing aspects of a hotel’s demand generation efforts. This includes creating a strategy built around an individual property’s goals, starting from audience segmentation and moving to channel selection, ad copy creation and finally executing strategy across all chosen channels. The consultant will then analyze performance and adjust tactics. Once each campaign concludes, analysis and insights will be rolled into the next marketing push to continuously optimize a hotels digital marketing performance.
Some marketing consultants (especially larger firms) work on complete revenue projects, combining digital marketing campaigns with a holistic revenue management strategy. Others focus specifically on marketing your hotel across all relevant digital channels, as well as crafting promotions for newsletters and loyalty campaigns. Targeted projects are also great engagements for marketing consultants; this focuses efforts around a specific outcome, such as getting more group sales for your hotel.
Operating Café & Restaurant
Opening a cafe takes a big investment in both time and money. It’s essential that you spend time now understanding what it takes to run a successful cafe. This means reaching out to coffee business owners and learning from their experience; finding out what works, and what doesn’t. And here’s the fun part — it also means visiting lots of cafés to get an insight into what you want your business to be like. Consider what you will take from other businesses and what will make you different. Learn about your customer base. Who will they be? What are their needs? What time of the day will be busiest? Knowing your customers well will assist with planning, creating a menu, price points — everything really!
Areas of Expertise
Benarian is an international Independent Hotel Management Company and Hotel Consulting Firm. We offer hotel management, asset optimization and revenue management services for: Independent Hotels, Boutique Hotels, Lifestyle Resorts, Luxury B&B’s, and innovative lodging concepts.
The areas of expertise of our hotel management team and consultants include:
Sales & Marketing
Finance & Cost Control
Branding & Positioning
AC Hotel by Marriott